Broadcast scheduling for mobile advertising

We describe a broadcast scheduling system developed for a precision marketing firm specialized in location-sensitive permission-based mobile advertising using SMS (Short Message Service) text messaging. Text messages containing advertisements were sent to registered customers when they were shopping in one of two shopping centers in the vicinity of London. The ads typically contained a limited-time promotional offer. The company's problem was deciding which ads to send out to which customers at what particular time, given a limited capacity of broadcast time slots, while maximizing customer response and revenues from retailers paying for each ad broadcast. We solved the problem using integer programming with an interface in Microsoft Excel. The system significantly reduced the time required to schedule the broadcasts, and resulted both in increased customer response and revenues

Improved Lower Bounds For The Capacitated Lot Sizing Problem With Set Up Times

We present new lower bounds for the Capacitated Lot Sizing Problem with Set Up Times. We improve the lower bound obtained by the textbook Dantzig-Wolfe decomposition where the capacity constraints are the linking constraints. In our approach, Dantzig-Wolfe decomposition is applied to the network reformulation of the problem. The demand constraints are the linking constraints and the problem decomposes into subproblems per period containing the capacity and set up constraints. We propose a customized branch-and-bound algorithm for solving the subproblem based on its similarities with the Linear Multiple Choice Knapsack Problem. Further we present a Lagrange Relaxation algorithm for finding this lower bound. To the best of our knowledge, this is the first time that computational results are presented for this decomposition and a comparison of our lower bound to other lower bounds proposed in the literature indicates its high quality.Lagrange relaxation;Dantzig-Wolfe decomposition;capacitated lot sizing;lower bounds

A New Dantzig-Wolfe Reformulation And Branch-And-Price Algorithm For The Capacitated Lot Sizing Problem With Set Up Times

The textbook Dantzig-Wolfe decomposition for the Capacitated LotSizing Problem (CLSP),as already proposed by Manne in 1958, has animportant structural deficiency. Imposingintegrality constraints onthe variables in the full blown master will not necessarily givetheoptimal IP solution as only production plans which satisfy theWagner-Whitin condition canbe selected. It is well known that theoptimal solution to a capacitated lot sizing problem willnotnecessarily have this Wagner-Whitin property. The columns of thetraditionaldecomposition model include both the integer set up andcontinuous production quantitydecisions. Choosing a specific set upschedule implies also taking the associated Wagner-Whitin productionquantities. We propose the correct Dantzig-Wolfedecompositionreformulation separating the set up and productiondecisions. This formulation gives the samelower bound as Manne'sreformulation and allows for branch-and-price. We use theCapacitatedLot Sizing Problem with Set Up Times to illustrate our approach.Computationalexperiments are presented on data sets available from theliterature. Column generation isspeeded up by a combination of simplexand subgradient optimization for finding the dualprices. The resultsshow that branch-and-price is computationally tractable andcompetitivewith other approaches. Finally, we briefly discuss how thisnew Dantzig-Wolfe reformulationcan be generalized to other mixedinteger programming problems, whereas in theliterature,branch-and-price algorithms are almost exclusivelydeveloped for pure integer programmingproblems.branch-and-price;Lagrange relaxation;Dantzig-Wolfe decomposition;lot sizing;mixed-integer programming

Managing technology risk in R&D project planning: Optimal timing and parallelization of R&D activities.

An inherent characteristic of R&D projects is technological uncertainty, which may result in project failure, and time and resources spent without any tangible return. In pharmaceutical projects, for instance, stringent scientific procedures have to be followed to ensure patient safety and drug efficacy in pre-clinical and clinical tests before a medicine can be approved for production. A project consists of several stages, and may have to be terminated in any of these stages, with typically a low likelihood of success. In project planning and scheduling, this technological uncertainty has typically been ignored, and project plans are developed only for scenarios in which the project succeeds. In this paper, we examine how to schedule projects in order to maximize their expected net present value, when the project activities have a probability of failure, and where an activity's failure leads to overall project termination. We formulate the problem, show that it is NP-hard and develop a branchand- bound algorithm that allows to obtain optimal solutions. We also present polynomial-time algorithms for special cases, and present a number of managerial insights for R&D project and planning, including the advantages and disadvantages of parallelization of R&D activities in different settings.Applications; Branch-and-bound; Computational complexity; Exact algorithms programming; Integer; Pharmaceutical; Project management; Project scheduling; R&D projects analysis of algorithms; Risk industries;

A New Dantzig-Wolfe Reformulation And Branch-And-Price Algorithm For The Capacitated Lot Sizing Problem With Set Up Times

The textbook Dantzig-Wolfe decomposition for the Capacitated Lot Sizing Problem (CLSP),as already proposed by Manne in 1958, has an important structural deficiency. Imposingintegrality constraints on the variables in the full blown master will not necessarily give theoptimal IP solution as only production plans which satisfy the Wagner-Whitin condition canbe selected. It is well known that the optimal solution to a capacitated lot sizing problem willnot necessarily have this Wagner-Whitin property. The columns of the traditionaldecomposition model include both the integer set up and continuous production quantitydecisions. Choosing a specific set up schedule implies also taking the associated Wagner-Whitin production quantities. We propose the correct Dantzig-Wolfe decompositionreformulation separating the set up and production decisions. This formulation gives the samelower bound as Manne's reformulation and allows for branch-and-price. We use theCapacitated Lot Sizing Problem with Set Up Times to illustrate our approach. Computationalexperiments are presented on data sets available from the literature. Column generation isspeeded up by a combination of simplex and subgradient optimization for finding the dualprices. The results show that branch-and-price is computationally tractable and competitivewith other approaches. Finally, we briefly discuss how this new Dantzig-Wolfe reformulationcan be generalized to other mixed integer programming problems, whereas in the literature,branch-and-price algorithms are almost exclusively developed for pure integer programmingproblems

Modeling Industrial Lot Sizing Problems: A Review

In this paper we give an overview of recent developments in the field of modeling single-level dynamic lot sizing problems. The focus of this paper is on the modeling various industrial extensions and not on the solution approaches. The timeliness of such a review stems from the growing industry need to solve more realistic and comprehensive production planning problems. First, several different basic lot sizing problems are defined. Many extensions of these problems have been proposed and the research basically expands in two opposite directions. The first line of research focuses on modeling the operational aspects in more detail. The discussion is organized around five aspects: the set ups, the characteristics of the production process, the inventory, demand side and rolling horizon. The second direction is towards more tactical and strategic models in which the lot sizing problem is a core substructure, such as integrated production-distribution planning or supplier selection. Recent advances in both directions are discussed. Finally, we give some concluding remarks and point out interesting areas for future research

Meta-Heuristics for Dynamic Lot Sizing: a review and comparison of solution approaches

Proofs from complexity theory as well as computational experiments indicate that most lot sizing problems are hard to solve. Because these problems are so difficult, various solution techniques have been proposed to solve them. In the past decade, meta-heuristics such as tabu search, genetic algorithms and simulated annealing, have become popular and efficient tools for solving hard combinational optimization problems. We review the various meta-heuristics that have been specifically developed to solve lot sizing problems, discussing their main components such as representation, evaluation neighborhood definition and genetic operators. Further, we briefly review other solution approaches, such as dynamic programming, cutting planes, Dantzig-Wolfe decomposition, Lagrange relaxation and dedicated heuristics. This allows us to compare these techniques. Understanding their respective advantages and disadvantages gives insight into how we can integrate elements from several solution approaches into more powerful hybrid algorithms. Finally, we discuss general guidelines for computational experiments and illustrate these with several examples

Improved Lower Bounds For The Capacitated Lot Sizing Problem With Set Up Times

We present new lower bounds for the Capacitated Lot Sizing Problem with Set Up Times. We improve the lower bound obtained by the textbook Dantzig-Wolfe decomposition where the capacity constraints are the linking constraints. In our approach, Dantzig-Wolfe decomposition is applied to the network reformulation of the problem. The demand constraints are the linking constraints and the problem decomposes into subproblems per period containing the capacity and set up constraints. We propose a customized branch-and-bound algorithm for solving the subproblem based on its similarities with the Linear Multiple Choice Knapsack Problem. Further we present a Lagrange Relaxation algorithm for finding this lower bound. To the best of our knowledge, this is the first time that computational results are presented for this decomposition and a comparison of our lower bound to other lower bounds proposed in the literature indicates its high quality